1. Why did you choose this as your graphic design example?
*Focusing in
on “AFTER DARK” typographic representation, I chose this design for its unique use of type that is distorting
the word quite drastically but made readable to the eye.
-What kind of visual communication is it?
*This design
is a cover of a Japanese novel.
2. What is the context in which the design appeared?
*A novel from Japan to try and bring in people to read.
-What is the purpose of the design?
*To grab the attention of people walking by to read the novel.
*To grab the attention of people walking by to read the novel.
3. What is the communication objective of the design?
*To have
people buy the novel for their enjoyment of seeing it and learning what it’s about after their attention was pulled
towards the design.
-What is the message of the design?
*Presenting
the title of a novel for the viewer to see and get a glimpse of an idea what it might be about through the use of
typography and graphic imaging.
-Who is the sender of the design message?
*The author
who wrote the magazine.
-Who is the intended audience of the design message?
*I would
imagine the intended audience would be mature adults.
4. How does the typography contribute to the message and the
purpose of the design?
*The
typography is layered on top of a dark figure who has areas of the body erased while the typography is distorted and
manipulated to make it look that it too is fading away. This causes the viewer to automatically think what the
message might be before even reading the
title which in turn draws more attention towards itself given the purpose of the design.
-Does the typography follow or break traditional typographic
principles or rules?
*I think it breaks the traditional typographic principles to an extent for the designer to make their design flow with the typography simultaneously which I think works out great for their end result. As long as it does not distort beyond unreadable conditions.
*I think it breaks the traditional typographic principles to an extent for the designer to make their design flow with the typography simultaneously which I think works out great for their end result. As long as it does not distort beyond unreadable conditions.
-Does the type incorporate a concept?
*Yes, the
novel in which is sitting behind the cover of this design.
-Is typographic craft an significant issue within this
design?
*Possibly,
depending on the viewpoint and how it’s presented, but I would say it is mostly not a big significant issue
within the design.
